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烈性酒国际化经验对我国白酒出口启示(131)
作者： 程铁辕
| 地址：国家酒类检测重点实验室，四川 宜宾 |
邮编：644000 |
| 摘要： |
简要介绍了国际烈性酒市场发展现状，探讨了日本威士忌和韩国烧酒的国际化成功经验，分析了烈性酒未来发展威胁和出口市场威胁，从注重产品低度化、可调饮性，重视宣传推广方式渠道特别是旅游零售业渠道，关注历史传承与现代创新，重视产品质量、表达方式及蒸馏、陈化、贮存等工艺的研究等4个方面给出了中国白酒国际化建议。 |
| 关键词： |
国际化； 白酒出口； 烈性酒； 白酒产业 |
| 中图分类号：
TS262.3；F713 |
文献标识码：
D |
文章编号：
1001-9286（2020）01-0131-05 |
英文标题：
Enlightenment of Experience of Spirits Internationalization For Chinese Baijiu Export
英文作者：
CHENG Tieyuan
英文地址：
National Key Lab of Alcohol Products Testing, Yibin, Sichuan 644000, China
| 英文摘要： |
In this paper, the present situations of the development of international spirits market were introduced briefly, the successful experience of the internationalization of Japanese whiskey and Korean soju was explored, and the threats in future development of spirits and the export market were analyzed. Some advice on the internationalization of Chinese Baijiu were put forward from the following four aspects: developing low-alcohol and mixable Baijiu products; paying more attention to the promotion channels, especially the channels of tourism & retail trade; digging the historical inheritance and modern symbol of Baijiu products; and putting emphasis on product quality and related technical innovation. |
| 英文关键词： |
internationalization; Baijiu export; spirits; Baijiu industry |
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